TASK 2 * Definition

 

1 - What is "advertising" exactly ? Use as many expressions as you can to create your own definition :

to persuade people to buy products or services * to promote * a product * the target audience * a brand * to appeal to people * to influence * effectiveness * to convey a message * a potential consumer * consumption * a medium of advertising * TV commercials * to convey a message effectively * advantages/ disadvantages * stereotyping * a by-product of popular culture * the widespread influence * to reach out to the audience * to get in touch with * a tool * to constantly evolve * specific audiences’ lifestyle needs * a line of products * the customer’s needs * today’s media * to brainwash * the values of the brand * in the eyes of the consumer * to inspire * to play with emotions * a list of benefits * to differentiate * an impactful and successful advertisement * to create an effective advertisement * the way the advert is presented must also be appropriate to the target audience * it all depends on how the message is conveyed * the most effective method to advertise a product * to convey to the audience * the effect of each particular component in the advertisements * to (mis)represent the right values of the brand * advertisements need to follow the evolution of culture to stay relevant to the target audience * mass representation * a good creative adman * to produce really effective messages * to achieve best results * a bying impulse * to vaunt a quality * to be easily memorized * brand identification * to attract the reader's/viewer's attention * to provide information * to incite to buy

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